Founded in 1908, Willys-Overland was one of the most influential early American automotive manufacturers. The brand became globally recognized for engineering reliability, military durability, and mechanical simplicity.

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Today, Willys-Overland Motors™ is being repositioned as a heritage-driven intellectual property platform focused on controlled brand licensing, historical preservation, and curated product collaborations.

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The Company operates under U.S. jurisdiction and maintains formal corporate governance in the State of Delaware.